Levi's announced a new design partnership and exclusive menswear collection with Seattle-based outdoors outfitter Filson. The Levi's Workwear by Filson range of men's apparel utilizes Levi's workwear origins and silhouettes, while utilizing Filson's manufacturing techniques, signature fabrications and styles.
The collection will be sold in select Levi's and Filson retail stores and on www.levi.com and www.filson.com beginning this August 2010. The collection will range in price from $50 to $228.
“Filson and Levi's have made quality products for well over 100 years that, in essence, have stood the test of time because of their original iconic designs and sturdy materials,” said Bill Kulczycki, CEO of Filson. “The Levi's and Filson Workwear collaboration celebrates each brand's hallmark qualities and the fact that both have been handed down through generations. This collection's made in Seattle, Washington presents the best of the best from Levi's and Filson, reinforcing their relevance in a time when consumers' emotional connection to brands is paramount.”
