Outdoor Cap announced that it had promoted its chief sales officer, Jeanelle Harris, to president of the company immediately. Harris succeeds Jim Haworth, who announced his upcoming departure to serve as Executive Chairman to NOW Diagnostics, a health testing company.

Harris has served in multiple leadership roles in her 17-year career in the consumer products industry, having joined Outdoor Cap in 2019 as senior vice president, retail sales before being named chief sales officer in 2021.

Before joining Outdoor Cap, Harris spent 14 years at Olivet International, as executive vice president overseeing sales and operations and president of its sustainable subsidiary, Ecotech.

In her tenure at Outdoor Cap, Harris has been responsible for restructuring its sales, supply chain, and customer service departments and reorganizing them to accelerate sales, promote collaboration, and prioritize the customer experience.

“Outdoor Cap is extremely fortunate to have had someone of Jeanelle’s capacity and expertise within our organization prepared to take on this role. I know she looks forward to getting started, and I am excited for the energy and vision she will bring to the total organization,” said Outdoor Cap Founder and current Chairman Paul Mahan.

“I’m proud of the way Outdoor Cap and the team here have responded to the challenges of the past couple of years and thrived under unprecedented circumstances that came our way during my time here,” said Haworth. “Jeanelle has proven herself to be an incredible asset to Outdoor Cap, and I look forward to seeing where she leads this organization in the coming years.”

“I am humbled by the opportunity to walk alongside the Outdoor Cap teams as we lead forward based on a strong foundation set by Mr. Mahan and a trajectory of growth set in motion by Jim Haworth. I’m excited and grateful for the opportunity to serve our customers in this elevated capacity,” Harris stated.

Mahan added, “I am thankful for Jim’s contributions to Outdoor Cap. He has been instrumental in expansion during his tenure helped steady our company through a very difficult time in the world, and for that, I will always be grateful. I wish him the best in his future endeavors, professionally and personally.”

Photo courtesy Jeanelle Harris, Outdoor Cap