SGB Outdoor

SGB Update

Perfect Moment Prelim Fiscal Q4 Results Show Small Sales Increase

Revenue for the full year declined 12 percent, reportedly due in part to one of the company’s largest wholesale customers, Matches Fashion, filing for bankruptcy. Alongside increased investment in leadership, infrastructure, and brand positioning, this had an adverse impact on operating results.

Dôen Secures Equity Investment

The company currently operates seven brick-and-mortar stores, including recent openings in Marin, CA and Nantucket, MA. Retail sales, in aggregate, are reported to have “grown 80 percent year-over-year, while comp store sales are up 46 percent, with 65 percent growth at its Bleecker Street store in New York City.”

Study Highlights Opportunities for Brands Supporting Women’s Sports

A new study by women’s sports agency Parity finds that 68 percent of U.S. sports fans trust that female athletes believe in the products they are promoting. Of the respondents, 43 percent of female sports fans and 67 percent of those who frequently watch female sports said that a brand’s partnership with a female athlete makes them more likely to make a purchase.

SGB Executive

EXEC: OIA Study Finds Outdoor Stores Still Missing Emerging Casual Consumers

At a session this week at Switchback Spring being held in Nashville, Kelly Davis, director of research at the Outdoor Industry Association, highlighted new consumer research that shows the outdoor space remains fixated on “Core” consumers at the expense of reaching the more “Active” and “Casual” participants.

EXEC: Trump Tariffs Having Little Impact on Retail Footwear Prices

The May Consumer Price Index (CPI) came in cooler than expected, defying fears that the impact of President Trump’s tariffs would start to show a rise in prices. A separate analysis by the FDRA indicates that footwear prices in May likewise declined year-over-year.