OSMO Nutrition, creators of the sports hydration and recovery products specifically optimized for male and female physiology, welcomed Reid Swanson as senior director of sales. In his new role, Swanson will be responsible for educating customers about the value of OSMO’s superior science and implementing strategies to leverage the company’s positive momentum towards significant increases in market share.  Reid joined OSMO after spending the last 4 years at GU Energy Labs where he held various key sales leadership positions, including Director of Sales.

“We are tremendously excited to have Reid on board to lead our sales efforts and expand our distribution network,” said John W. Combs, Chief Executive Officer of OSMO. Co-Founder and Chief Research Officer for OSMO, Dr. Stacy Sims, also commented, “Reid impressed the team with his experience and successful track record in sales, alongside his complete understanding of the bike, run and sport specialty markets.”

Swanson, an accomplished cyclist and Ironman triathlete, said, “OSMO Nutrition is the next big step forward in scientific research for athletes as it relates to hydration, thermoregulation and gender-unique needs of athletes. I’m honored to be joining the team and look forward to helping lead the sales growth of OSMO Nutrition globally.”