The Orvis Company launched its iPhone and Android rich apps. The apps complement all of Orvis' cross-channel touch points including retail stores, e-commerce, catalogs, and a mobile-optimized website.
The Orvis iPhone and Android apps, powered by the Digby Mobile Platform, provide features that include:
Search and browse capabilities to buy merchandise through the enhanced user interface
Categories that are easy and efficient to navigate
Product descriptions to make purchase decisions straightforward
Complete site search capability and store locators to make mobile shopping effortless
Sharing capabilities through Facebook, Twitter and email
“Orvis has been a recognized leader in outdoor traditions, quality and customer satisfaction since 1856, and we are excited to carry on that tradition through this new mobile initiative,” said Phil Young, vice president of e-commerce marketing at Orvis. “With the help of Digby's innovative mobile platform, we have been able to create a more engaging and personal relationship with our customers through our mobile website and now, through our mobile apps.”
Orvis' new mobile apps and enhanced smartphone-optimized website enter the market at an opportune time. A recent study by Ipsos and PayPal found that at least 46 percent of consumers plan to make purchases from a smartphone this holiday season.
“We are excited about expanding our partnership with Orvis to help them develop a rich and engaging cross-channel mobile experience,” said Dave Sikora, founder and CEO of Digby. “As mobile adoption rates continue to soar over the holiday season, we are going to see rich mobile apps that create an enhanced mobile shopping experience and deeper retailer-consumer relationships move to the top of all multi-channel retailers' priority lists.”
The Orvis iPhone app can be downloaded from the Apple iTunes Store and the Android app can be downloaded from the Android Marketplace or directly from www.orvis.com.
