As Ortovox USAs fiscal year closes this week they are reporting that U.S. sales for the snow safety brand are up 11%. Ortovox attributes this years leap in sales to the introduction of the X1, growing sales of probes and shovels, and the M2 transceiver reaffirming itself as the choice of pros. This year ski patrols, guide and heli ski/snowboard companies across North America stocked up on Ortovoxs M2.
Even with more manufacturers in the shovel and probe business, Ortovox is coming off the best year ever for sales in these areas. New probes made of carbon fiber and one of the widest range of shovel options in the industry caused both to fly off shelves boosting the strong transceiver sales numbers.
“Looking at the surge in telemark skiing and snowmobiling, along with the enthusiasm more skiers, snowmobilers and snowboarders are showing to go beyond the boundaries, we only see growth on the horizon,” says Marcus Peterson, General Manager of Ortovox USA. “Within Ortovox, we are working to fill the needs of the growing market with products like the X1 that is easy to use, even for people new to the sports. As the X1 gains traction being the premiere beacon on the market and new products like the F1 Heli enter the line, we expect Ortovox to continue to lead the marketplace.”
The X1 continues to be a top choice across the backcountry spectrum for consumers looking for a beacon that brings range and speed together in one incredibly easy to use package. In 2003-2004, look for the X1 to be available in even more shops across the US and Canada.
Also contributing to the sales increase is the militarys choice of Ortovox as the snow safety brand with which theyll are troops as they head into snow and mountain areas. Starting this fall, an entire brigade of US Army mountain-based special operations forces will join thousands of ski patrollers, search and rescue crews, guide companies and backcountry enthusiasts in the carrying of Ortovoxs M2 Transceiver and Expert Shovel.
