Ortovox, a leader in wool-based mountain wear since 1988, hired Greg Mears to fill the new position of sales assistant.
“I’m extremely proud to join the Ortovox team,” said Mears. “It’s a perfect fit. I love the technology behind performance outerwear and avalanche safety equipment, and Ortovox is a leading innovator with outstanding growth potential in both areas.”
A 17-year veteran of the outdoor industry with roots in specialty outdoor retail, Mears has worked as a ski tech, sales associate, ski buyer and general manager. He has served as general manager and lead buyer for Mountain Sports and most recently an account manager for Active Interest Media in its outdoor guide marketing program.
“Greg is going to provide key support to a line that’s seen double- or triple-digit growth over the past three seasons,” said Ortovox Brand Manager Tom Mason. “He knows his way around the industry and the backcountry, and I’m confident that he’ll be successful in this new role.”
Photo courtesy Hansi Heckmair courtesy Ortovox
