OrthoLite, the manufacturer of open cell foam insoles, announced a partnership with celebrated runner and philanthropist, Jonathon Prince who will serve as the brand ambassador for the company. In partnership with OrthoLite, Prince will continue to pioneer the concept of “Social Athli-vist,” using his feats of endurance to promote positive change. Prince has been a long-term supporter of OrthoLite insoles and the comfort they provide are a key factor in his performance success.
OrthoLite will support Jonathon Prince as he embarks on Runners Exchange, a multi-city, one-mile run tour led by Prince to encourage an active lifestyle. Prince will provide OrthoLite insoles to run participants and educate consumers about how the performance and cushioning of the insoles have transformed his running experience. In addition, each month, OrthoLite and Jonathon Prince will highlight one person on their Facebook page who serves as an inspiration and is living life to its fullest.
“Having run over 12,000 miles with the comfort of OrthoLite insoles for several years, I trust and believe in their product. I look forward to serving as the OrthoLite Brand Ambassador,” said Jonathon Prince. “The technology OrthoLite uses to reduce moisture and provide layered cushioning is virtually unmatched. OrthoLite insoles ensure the comfort and durability I need when I want to run that extra mile.”
“We are thrilled to announce a partnership with Jonathon Prince,” says Pamela Gelsomini, OrthoLite president. “With a strong vision to encourage an active, healthy lifestyle, Prince embodies the values of the OrthoLite brand and we look forward to our upcoming endeavors together.”
Since 2005, Jonathon Prince has run more than 12,000 miles in support of a cause or ideal, beginning with his “Run 4 Relief” project in which he ran from Los Angeles to New Orleans and then on to Atlanta to raise money for Habitat for Humanity post-Hurricane Katrina. He later ran from Atlanta to New York and organized Hope or Die, a run from Santa Monica, CA to Washington, DC. to inspire Hope to Americans struggling during the recession, and the summer of 2011 Prince completed a 60-day, 795-mile run down the Pacific Coast of California on his “California Dreams” run project. Prince has also recently announced plans to make history by becoming the athlete to run the first mile on the Moon.
