Orangetheory Fitness hired Jason Dunlop as president of international, overseeing the brand’s international studio portfolio and ongoing expansion efforts.
In his new role, Dunlop will work to expand further and develop the company’s international network. In 2022, Orangetheory opened recent locations in Puerto Rico, Canada, Mexico, China, New Zealand, Saudi Arabia, Denmark, Spain, Poland, and its first brand studio in France. Dunlop will manage new studio openings in 2023, including those planned in North and South America, Europe, Asia Pacific, and the Middle East.
Before being selected for the job, Dunlop was global president at CrossFit, LLC, where he led the company’s global affiliate team, education and sports Division. As senior vice president at Canada Goose, Dunlop was responsible for sales across international channels, including brand and product. With Starbucks, Dunlop was senior vice president and chief operations officer, where he restructured the business to become a licensing and franchising model across 4,500 locations and 59 countries. At Nike, Dunlop managed the brand’s direct-to-consumer and franchising businesses in Europe, the Middle East and Africa, including store growth and digital expansion across 47 countries.
