Orage has retained Backbone Media to handle its public relations efforts. Orage will partner with Backbone to oversee media communications and promotion of its current and future product lines.
Mike Nick, Non Trad Marketing and PR Manager of Orage comments “Bringing Backbone on board to spearhead our PR efforts will allow us to achieve our goals of further educating consumers about Orage. We are excited to utilize Backbones fresh perspective and creative ideas in managing our media relations.”
Backbone Medias founder Penn Newhard adds, “Orages progressive designs and stylish innovation appeal to a broad range of core skiers and we will help them expand their brand message and move into wider markets.”
