Outdoor Retailer has announced that exhibiting space for teh 2004 Summer Market to be held at the Salt Palace Convention Center in Salt Lake City, Utah, has officially sold out, with a waiting list of over 120 outdoor-related companies.

“We’re receiving tremendous demand from manufacturers to exhibit at Summer Market, but we’ve literally run out of space,” said Peter Devin, OR’s Show Director.

The total number of brands at Summer Market is now over 925, which represents a 4% increase over 2003 Summer Market – also a sold out show. The increase in brands and booths at Summer Market 2004 is due in part to adjustments within the main hall, and some reconfiguring of space in the Pavilion.

Outdoor Retailer attendee pre-registration is also tracking higher compared to last year at this time. With OR’s online registration growing in popularity for retailers, guides and distributors, many attendees are registering early and will receive their official badge and show handbook prior to departing for Salt Lake City.

Of the 925 brands scheduled to exhibit, 94 companies are brand new to the Outdoor Retailer tradeshow. Continuing the tradition started last year, all companies new to the Outdoor Retailer show will be highlighted on the floor with a “New Exhibitor” flag at their booth. In addition to the flags, OR will provide a comprehensive list of new exhibiting companies, with booth numbers, at the registration counter.