The fly fishing market will be making an bigger appearance at Outdoor Retailer Summer Market (OR) 2013. In addition to growing attendance and participation from fly stores and brands, OR is rolling out the red carpet with a fly specific business zone, presentations and product testing areas.
“OIA Foundation research is showing that active participants in specialty outdoor activities cross over to several other outdoor 'lifestyle' experiences,” said Kenji Haroutunian, Nielsen Expo Outdoor Group vice president and OR show director. “Fly shops and the brands that serve them are a relevant group to the outdoor recreation core of the OR show. Dialing in show features to benefit them is a natural fit and is mutually beneficial to the industry ecosystem.”
For Summer Market 2013, Outdoor Retailer will produce a focused 'Fly Zone' at the show, clustering relevant brands around a business community center that features the newest products from the Fly Fishing industry. Here attendees will gain valuable business intelligence from focused presentations, driving new programs and technology forward in the business. The area will also include an onsite casting area to facilitate product testing, networking, friendly competition and fun.
Outdoor Retailer Open Air Demo has a long tradition of providing a valuable demo experience in the designed environment and use. Thousands of specialty retailers annually attend Open Air Demo to test canoes, kayaks, paddles, SUP boards, PFD's, waders, rods and reels and other specialty equipment and apparel intended for use in the outdoors.
For Fly Fishing retailers like Dave Leinweber of Angler's Covey in Colorado Springs, CO, this translates to live gear demos in some of the best lake and tailwater in the U.S., including Jordanelle Reservoir, the Upper Provo River and other blue ribbon trout streams.
“We're really trying to take our fly shop in a direction that's not so much selling equipment as it is selling fly fishing. Open Air Demo is a great opportunity to come out here and paddle around, check out the stability, see if I can stand up in these kayaks and cast from them,” said Leinweber. “Right now I can learn the difference between types of kayaks because I got to use them and experience the tradeoffs you couldn't see if you were inside.”
The new show features will directly benefit the growing Fly dealer base at OR that have ranked “fly fishing & fishing” as a major market segment they serve. In addition to these buyers, more than 8,000 retailers and 3,000 stores will gain valuable knowledge about this segment and how they can create partnerships across market segments.
Past core flying fishing brands that have participated in Outdoor Retailer include Orvis, Redington and Umpqua, Patagonia, Montana Fly, Fishpond and ExOfficio, with more showing interest every day. Core Fly retailers who regularly attend OR include Bud Lilly's, Creekside and Angler's Covey.
Brands interested in participating in Outdoor Retailer Summer Market can receive more information by contacting OR National Sales Manager Marisa Nicholson at firstname.lastname@example.org/949.226.5760. Early bird registration for qualified buyers for Winter Market 2013 is also now open online.
About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
Recently named among Trade Show News Network's 25 fastest-growing tradeshows by attendance, Outdoor Retailer (www.outdoorretailer.com) connects approximately 46,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.