Outdoor Retailer is releasing findings from a recent project and “Return on Objective” survey conducted by AC Nielsen International Research. The survey was designed to evaluate retailers’ objectives for attending Outdoor Retailer tradeshows and to define elements of the show they consider most valuable. Based on the results from this research, OR plans to provide a more in depth perspective to both exhibiting companies and the retailers who regularly attend the show, in order to further strengthen the return on objective for all participants.

“The research project was a terrific exercise for us here at Outdoor Retailer and we are thrilled to see the high percentage of attendees who are returning next year to Summer Market 2004. The research also contained valuable information on how exhibitors can maximize their company’s exposure and increase sales at future shows,” said Peter Devin OR’s Show Director. “Clearly new products and new companies are a top focus for any retailer in today’s environment, yet this data spells out that all exhibiting companies should be aggressively highlighting and promoting their very newest products and services, as well as spending valuable face time with their existing accounts and distribution channels,” added Devin.

Conducted by AC Nielsen International Research, computer assisted telephone interviews were carried out three weeks following the 2003 Summer Market.

Highlights from the survey include:

Overall satisfaction with the Outdoor Retailer show

• Over 92% of the attendees surveyed will attend the show next year.
• OR Summer Market met 90% of the attendees’ business and show objectives.
• Close to 80% of attendees consider attending OR Summer Market as
  good/ very good value for the money.

New Products/New Suppliers

• 92% of the retailers surveyed indicated they meet a new supplier at the show.
• Primary objectives for attending OR are to get exposure to new products, services, trends or technology, and to meet with existing and new manufacturers.
• OR provides Manufacturers and Attendees the best opportunity to meet the majority of the Outdoor Industry’s leaders and decision makers.

Order Writing

• 58% of the retailers place an order at the show, although a higher order value is written immediately after the show (85%).
• Approximately 58% of retailers place an order at the show due to a show special.
• When placing an order with a new exhibitor, “knowledgeable staff and product information” are the most important attributes to the attendees.
  

Outdoor Retailer is releasing findings from a recent project and “Return on Objective” survey conducted by AC Nielsen International Research. The survey was designed to evaluate retailers’ objectives for attending Outdoor Retailer tradeshows and to define elements of the show they consider most valuable. Based on the results from this research, OR plans to provide a more in depth perspective to both exhibiting companies and the retailers who regularly attend the show, in order to further strengthen the return on objective for all participants.

“The research project was a terrific exercise for us here at Outdoor Retailer and we are thrilled to see the high percentage of attendees who are returning next year to Summer Market 2004. The research also contained valuable information on how exhibitors can maximize their company’s exposure and increase sales at future shows,” said Peter Devin OR’s Show Director. “Clearly new products and new companies are a top focus for any retailer in today’s environment, yet this data spells out that all exhibiting companies should be aggressively highlighting and promoting their very newest products and services, as well as spending valuable face time with their existing accounts and distribution channels,” added Devin.

Conducted by AC Nielsen International Research, computer assisted telephone interviews were carried out three weeks following the 2003 Summer Market.

Highlights from the survey include:

Overall satisfaction with the Outdoor Retailer show

• Over 92% of the attendees surveyed will attend the show next year.
• OR Summer Market met 90% of the attendees’ business and show objectives.
• Close to 80% of attendees consider attending OR Summer Market as
  good/ very good value for the money.

New Products/New Suppliers

• 92% of the retailers surveyed indicated they meet a new supplier at the show.
• Primary objectives for attending OR are to get exposure to new products, services, trends or technology, and to meet with existing and new manufacturers.
• OR provides Manufacturers and Attendees the best opportunity to meet the majority of the Outdoor Industry’s leaders and decision makers.

Order Writing

• 58% of the retailers place an order at the show, although a higher order value is written immediately after the show (85%).
• Approximately 58% of retailers place an order at the show due to a show special.
• When placing an order with a new exhibitor, “knowledgeable staff and product information” are the most important attributes to the attendees.