Oofos, the maker of recovery footwear, more than doubled its international business over the past year.
The company reported that 15 percent of its overall business is now coming from international markets compared to only 6 percent of its total business in 2013. Much of that growth is coming from Canada, Thailand, Australia and New Zealand as well as Portugal, which started selling Oofos in 2013.
Michael Harrison, head of international business development at Oofos, said he expects to see continued international growth in 2015.
Harrison said, “The consumer need for recovery footwear which Oofos provides is universal and the reaction to our technology is similar everywhere we go. We’re also noticing that many international markets look to the US for the latest innovations in running specialty and as a result we’re finding a lot of interested parties are approaching us.”
Harrison noted that Costa Rica and Israel as well as several European countries are already set to begin selling Oofos in 2015.
