, in honor of reaching its 16th year in business, is offering a special 16 percent discount on all purchases made through Christmas.

Consumers must use a discount coupon code, “ANN16” in the coupon code field at the shopping cart. which was recently redesigned and migrated to Magento Commerce platform, carries a large inventory of around 300,000 SKUs of sporting goods, sports equipment and apparel. Branded sports goods are available for a variety of sport categories such as action sports, outdoor, fitness, team sports, golf, snow, water sports, cycling and others. In addition to sporting equipment, offers a diverse variety of goods such as autographed jerseys, souvenirs, memorabilia, sporty gifts and the like. is also offering up to 70 percent discount on selected items under Clearance sale.

Mike Farkas, owner of remarked, “The 16th anniversary has added to the delight of the holidays and Christmas! And we couldn’t let this season of celebrations pass by without sharing the happiness with our customers who have made 16 years of being in the industry possible. So here it is an exclusive 16 percent discount on the entire store and a whopping 70 percent discount on Clearance Sale items. If Christmas shopping was appearing to be a little burdensome, then you've got to be where the best winter play is on –!”