Swiss-running brand On opened flagship stores in Chicago and New York City, bringing its store count in North America to eight. In 2020, the company opened its first global store in SoHo, a neighborhood in Lower Manhattan.
On opened its latest store in the Flatiron district, an area of Manhattan with a multitude of Beaux-Arts and cast-iron buildings, with a footprint of 4,596 square feet, making it its largest store in the city.
Housed in a registered 1930s landmark building, the company renoved the space to retain certain original architectural elements (columns and moldings) while integrating Swiss-inspired features. Expansive windows offer prime visibility for brand marketing, and nature-inspired detailing inside reflects the city’s urban landscape.
The Chicago store on Rush Street measures 4,553 square feet and opened during the Chicago Marathon. The interior design, with open gray ceiling, colorful walls and wood accents are inspired by the city’s iconic bridges, pays homage to the city’s industrial and design history.
“These flagship stores are a testament to On’s growth in the Americas, and we couldn’t be more excited to expand our brand presence in two iconic cities,” said Dan Schade, general manager of On Americas. “These spaces are more than just stores—they’re where the full expression of the On brand comes to life, embodying everything we stand for premium design, high performance and sustainability, tailored to meet the needs of our customers and foster community in each market.”
The company also opened a store last month in Austin, TX. Its other U.S. store locations include two in New York City (SoHo and Williamsburg, a neighborhood in Brooklyn), Los Angeles, Miami, and Portland. On stores in Europe are in Paris, Zürich, London, Berlin, and Milan.
Photo courtesy On
