Swiss sportswear brand On announced today its expansion of product offerings in the performance sportswear market with its essential collection of sports bras for women with its Active Bra and Performance Bra.
Over the past two years, On’s product team developed and tested the bras on its female ambassador athletes for various uses.
“We design, develop and innovate our shoes and apparel with the highest standards to give our customers the best possible running experience,” said Fiona King, On’s apparel development lead. “But, like all of our products, it takes time. We wanted to guarantee that we were putting forward the best possible product. After nearly two years of design and development, we feel proud to release our Active and Performance Sports Bras that go above and beyond the capabilities of other sports bras on the market.”
- The Active Bra is best for medium support for everyday multi-functional activities where extra support is needed.
- The Performance Bra is intended for women needing more breast support for high-intensity activities, including running, HIIT and intense training.
Both bras offer 360-degree support from ergonomic construction and support padding for each breast. The straps are made of a responsive elastic that stretches for an unrestricted feel and ease of use. The high neckline offers medium support for the breasts without squeezing for higher-intensity workouts with a full mesh back panel for breathability.
On worked with Progressive Sports Technologies in the creation of the performance bras believing that innovation and purposeful design are central to engineering the best products that transform the running experience. With On’s line of sports bras for women, the brand used engineering and science-backed design to create products that prioritize comfort and versatility so women can focus on their workouts.
For more product information, go here.
Photo courtesy On
