Swiss running brand On has added men’s and women’s apparel to its resale program. The move follows the September launch of Onward resale site and online trade-in program initially focused on footwear.
The brand is working with Trove’s Recommerce Operating System to facilitate its resale business.
In a statement, On said it has seen an “overwhelming, positive response” from its September launch and the expansion will include tops, pants, running tights, jackets and other essentials.
“At On, we’re committed to improving our environmental and social impact,” said On’s Co-Founder Caspar Coppetti. “Our goal is to inspire people to move in high-performance gear with the lowest possible footprint. Bringing Onward to our U.S. community was a major milestone, but as a sportswear brand, we wanted to go further. We’ve seen great interest for shopping and trading-in gently used gear and are delighted to reach more people’s needs with this expansion.”
On said the program will help its work towards sustainability goals to increase circularity and usage of recycled fabrics, as well as to decrease carbon emissions
