Old Spice has signed on as the presenting sponsor of this year's AND 1 Mix Tape Tour, the street basketball entertainment tour featuring the world's best playground players. Old Spice will have a prominent presence in the AND 1 Mix Tape Tour's marketing including national print ads, the ESPN show Streetball: The AND 1 Mix Tape Tour Presented by Old Spice, and online at www.AND1.com.
AND 1 Mix Tape Tour sponsorship lineup also includes Gatorade, Wrigley's and ESPN as the television partner. Also joining the marketing mix are SLAM Magazine and XXL, who have been tabbed as the official media partners for this summer's tour.
Embarking on a nationwide 10-city tour from June 16 through August 25, the AND 1 Mix Tape Tour tips off in New York City and will travel across the United States with its best team yet playing against summer league all stars from city to city
“We are thrilled to bring the tour back outdoors to the blacktop,” said Mark Woolsey, AND 1 General Manager and CMO. “At the end of the day, it's the fans that will benefit the most. By going outdoors, fans will be closer to the action and tickets will be more affordable and accessible.”