Oiselle hired Alison Mariella Désir as its director of sports advocacy.

Désir, the founder of Harlem Run and Run4AllWomen, originally signed on as an athlete-advisor with Oiselle in June 2020. In September, Oiselle and Run4AllWomen co-sponsored the Womxn Run the Vote Virtual Relay which hosted 10,000 participants paired off into 667 teams to cover a 686-mile virtual civil rights journey from Atlanta, GA to Washington, D.C.

She will drive community, culture and inclusivity efforts at Oiselle.

“I am thrilled to formally join Oiselle in this newly created role,” said Désir. “What does allyship look like for brands in 2021? A big component is building trust and respect to show vulnerability in a room. Oiselle is uniquely positioned to elevate on these core principles internally and externally through their brand messaging, visuals, Volée team, and Bras for Girls program. In addition, I’m energized to start pushing the brand to tackle policy issues that matter to us as runners like environmental justice.”

“We are thrilled to cause some good trouble with Alison,” said Oiselle CEO Sally Bergesen. “One of Alison’s many superpowers is her strength as an empathic communicator who can bring people together. We can’t think of a more perfect person to tackle this newly created role at Oiselle.”

Photo courtesy Oiselle, Alison Mariella Désir