Outdoor Industry Foundation, the non-profit arm of the Outdoor Industry Association, and the National Park Foundation, have announced that 147 leading outdoor industry companies have agreed to participate in their joint National Parks Pass Program. The program enables consumers to purchase park passes through a web link when visiting outdoor industry company websites.
Companies participating currently posting the park pass banner include Adventure 16, Black Diamond, Canoe & Kayak Magazine, Cascade Designs, Climbing, Eagle Creek, Gregory Mountain Products, Hooked on the Outdoors, Horny Toad, Jansport, Kelty, Lowa, Moonstone, Outdoor Research, Polartec, Red Wing Shoe Company and WaterMark. The National Parks Pass provides access to over 388 parks throughout the United States.
“This is a strong list of top tier companies in our industryThe companies involved clearly share our commitment to creating a healthier America by getting more people outdoors and enjoying our national parks,” said Frank Hugelmeyer, president of the OIA. “I encourage all outdoor businesses to take part in this initiative and join us in our efforts to increase participation and awareness of the accessibility of our public lands.”We need more companies to step up to the plate. Establishing a link to this program not only provides a service to our customers, but also, encourages Americans to experience the outdoors.”
The $50 annual National Parks Pass covers entry into some of the most beautiful parks in the U.S. including Grand Canyon, Rocky Mountain, Yellowstone and Yosemite National Parks and is valid for one full year after it is activated.
“This unique partnership has already helped to raise visibility for our magnificent parks,” said Jay Vestal, vice president for field development at the National Park Foundation.Vice President, Field Development, NPF. “In fact, we have seen an increase of XX% in online visits to our site. We look forward to this program expanding. ”
In the coming months, OIF and NPF will continue to encourage outdoor industry leaders to support the program. “Getting connected is easy,” continued Vestal. , “All it requires is setting up the specific National Parks Pass hyperlink on the companys website.” For further information, interested companies can contact Ginny Bunch, NPF, 202.238.4181, gbunch@nationalparks.org or Chris Goddard at CGPR, 781.639.4924.
