OGIO announced that Chad Zulian has become Motorsports Category Manager. Prior to joining OGIO, Zulian worked as Media Coordinator for Parts Unlimited. He also has more than twenty years in the action sports industry, both as a rider and employee to several companies.
OGIO noted that in less than four years, the Utah-based gear bag manufacturer has become one of the most widely recognized brands in motocross, snowboarding, skateboarding, BMX, and golf. The company has established its foothold in each industry through an aggressively balanced mix of alliance marketing, athlete sponsorships, guerilla marketing, and traditional advertising – all of which have been managed by division product managers.
“I'm really excited and thankful for the opportunity to be working with everyone at OGIO,” Zulian explains. “I've always believed in OGIO and have used their products, so to have my name associated with a company such as OGIO is an honor.”
In addition to OGIO's Motorsport efforts, Zulian will also help facilitate with internal marketing activities between the company's sales, promotions, and product development divisions.
