Oboz Footwear has entered into a one-year sponsorship agreement with the Mount Washington Observatory (MWO) as its Official Footwear Provider.
Along with category exclusivity, the agreement includes special access for Oboz to the Observatory’s summit facility and presenting sponsor status of the Nation’s Premier Hiking Event, Seek the Peak, MWO’s largest fundraising event of the year.
“Mount Washington is one of the most frequented hiking destinations in the country and paired with its extreme weather, it’s the perfect testing ground for us,” said Judd Salvas, Oboz marketing manager.
MWO staff will exclusively wear and test Oboz footwear while they track and study the weather on and around New England’s highest peak. They will also provide the brand with product feedback throughout the year.
“Oboz is an ideal partner for the Observatory as their shoes and boots not only provide superior comfort and fit, but can also handle the rigors of the weather we experience throughout the year,” said Sharon Schilling, President of the Mount Washington Observatory. “And as a brand their commitment to acting locally while thinking globally aligns with our organization’s mission to advance understanding of the natural systems that create Earths’ weather and climate.”
For every pair of Oboz Footwear sold the brand plants a tree as part of its One More Tree program. Since its founding in 2007 Oboz has planted more than 2 million trees. Additionally, the brand hosts several One More Tree events each year, where they partner with one of its retailers and a local organization to plant trees. As part of the MWO sponsorship, Oboz will host a One More Tree event with Oboz retailer and MWO official outfitter Eastern Mountain Sports.
