This fall, as Obermeyer delivers product to its retail outlets nationwide, the company also delivers an innovative new sales support program. Obermeyer is offering a custom point of purchase program, which includes individualized posters and prints for retail stores this winter season.
Obermeyer custom displays, designed in-house by their creative department, feature photographs that reflect a variety of images. Each image is unique and representative of a particular Obermeyer product mix in that store. Obermeyer Director of Sales and Marketing Barbara Owen says, “The custom display program really gives each retailer an opportunity to reach their target customer by appealing to their desire to be on the mountain. Since Obermeyer products are designed for an array of snow sports enthusiasts, retailers can portray the most appropriate image of Obermeyer to reach their customer.”
The satisfaction of retail customers and the end consumer has been top priority for Obermeyer for the past 56 years. The company currently delivers 99.5% of orders each year to retail, and offers the support of an active, knowledgeable sales team. Obermeyer boasts a sales team of 13 regional representatives, all of whom have been with the company for over 10 years and a Customer Service Team in-house that parallels no other. The custom POP program is another way that Obermeyer is striving to provide unique support to retail customers.
According to Barbara Owen, the programs popularity among retailers has surpassed the companys expectations. She believes the latest tool in the sales arsenal will translate to success and satisfaction for Obermeyer customers. Shoppers eager for the up-coming winter season will see the custom displays at select Obermeyer dealers this month.
