The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, hired Loren Morshead as sales and marketing director for North America for the five brands in the U.S. and Canada.
Previously, Morshead worked in specialty retail as an independent sales rep and in key account and sales management. He is an avid climber and skier and competed as a member of the U.S. National Rock Climbing Team. He lives in Boulder, CO, and will work out of the company’s Colorado office.
“We are thrilled to welcome Loren as the leader of our North American sales and marketing team,” said Drew Saunders, general manager of Oberalp North America. “Loren has an ideal mix of personal passion for our brands and sports coupled with a track record of professional success in key commercial roles. He will add a tremendous amount of value and expertise as we continue to build our brands and business in the North American market.”
“Joining a company with shared passions and values was an absolute requirement as I pursued my next role,” Morshead said. “The chemistry and passion the Oberalp team has demonstrated solidified my belief that this team has what it takes to perform beyond expectations. I could not be happier to stand shoulder to shoulder with them and our incredible brands.”
Photos courtesy Dynafit
