Nuun announced it is now offering its renovated flagship product line with improved performance, consumer experience and packaging across the Canadian provinces.
The line is now called Sport, and it replaces the product lines in Canada previously named Active and Boost. Upgrades include cleaner ingredients, optimized electrolyte profile, improved taste, reduced dissolve time and streamlined branding and packaging. The line is also now certified Non-GMO Project, Kosher and Informed-Sport.
“At Nuun we often ask ourselves, ‘If we started over today, how would we do it?’ ” shared Kevin Rutherford, Nuun president and CEO. “This growth mindset has led our team to achieve extraordinary impact, and it is the approach we took when challenging ourselves to improve the product that launched the Nuun brand over 15 years ago. We believe Nuun Sport is the new benchmark in the ‘better for you’ and ‘better for the planet’ sports and natural hydration categories. And, we are thrilled to bring this product to our remarkable retail and events partners up north.”
Designed by athletes for optimal hydration before, during and after workouts and activity, Nuun Sport replaces the Nuun Active and Boost lines in Canada with cleaner ingredients that work better for the body. The line was previously plant-based, free of artificial ingredients, vegan and gluten free. Now, Nuun Sport has additionally earned Non-GMO Project, Kosher and Informed-Sport third party verifications, alongside the complete Nuun line-up.
Nuun Sport is now available at sports specialty, natural foods and grocery retailers across Canada including MEC, Running Room, Sport Chek and Whole Foods, and available online at Nuun Canada. The line is served on-course at and is the official hydration sponsor of major mass participation events like the Canada Running Series, Tamarack Ottawa Race Weekend, Canada Army Run, Lululemon Athletica’s SeaWheeze Half Marathon, RUNVAN, Run Calgary Series and MEC Race Series.