NuGo Nutrition acquired the sports performance brand, Promax from Promax Nutrition Corporation.
According to a statement, Promax is one of the original, great-tasting high protein sports bars and has been a mainstay in the sports nutrition category for more than 20 years. NuGo plans to leverage its expertise in the nutrition bar category and extensive sales network to create a solid growth platform for the brand under NuGo’s umbrella.
NuGo’s CEO David Levine said, “We recognized that with Promax’s great taste and attractive retail pricing, combined with our dedication to the brand and nutrition bar category expertise, Promax has enormous potential for growth.”
NuGo Nutrition specializes in real dark chocolate coated protein bars for many lifestyles, including gluten-free, low sugar, vegan, and Kosher. In December 2014, NuGo acquired Gnu Foods FiberLove, now called NuGo Fiber d’Lish.
Photo courtesy Promax Nutrition
