With a record high of more than 6,500 members, the National Shooting Sports Foundation is launching a new membership campaign to build its ranks further and “give industry an even stronger voice on issues vital to its future.”

With a headline of “Together, Our Voice Is Strong,” NSSF's new membership multi-channel campaign ad hopes to attract manufacturers, wholesalers, retailers, shooting range operators, media representatives and non-profit organizations to join and enjoy the benefits of membership. “Whether it is in the field, on the range, in Washington, D.C., or 50 state capitals, we stand proudly as your voice,” reads the ad.

“It's important for NSSF to have the largest, most diverse membership possible so that our industry has the most influence possible,” said Bettyjane Swann, NSSF's director of membership services. “For over fifty years, NSSF has been and still is a respected organization because its membership includes all segments of the firearms industry.”

Ranging from its Shooting, Hunting and Outdoor Trade (SHOT) Show to Congressional Fly-In and Shooting Sports Summit, NSSF provides industry leadership and creates opportunity for member companies. Celebrating its 50th anniversary this year, NSSF continues to fulfill its mission “to promote, protect and preserve hunting and the shooting sports” through programs such as First Shots and Pull The Trigger and its support for programs such as the Collegiate Shooting Sports Initiative and Project ChildSafe.