Adult Americans spent more than $8 billion on sports logo apparel in 2009, according to a new study being released by the National Sporting Goods Association (NSGA).
Sports Logo Apparel Market 2010, based on a consumer study of 20,000 U.S. households, counts Americans 16 years of age and older as adults.
Men were bigger spenders than women. Of the $8.02 billion spent, males accounted for 60.9% of all purchases. Females accounted for the balance, 39.1%.
Sports logo apparel has been an important part of the product mix for full-line and specialty sports retailers for more than two decades, NSGA Vice President of Information and Research Thomas B. Doyle said.
Regionally, for the 14 sports activities, sports fans in the South accounted for the highest percentage of dollar purchases, 34.9%. The other three regions were fairly close in percentage of purchases. The North Central region captured 23.6% of purchases; the Northeast, 22.3%; and the West, 19.2%.
If one measures by dollars, the Northeast provides the most loyal fans. Although only 18.2% of the U.S. population, fans in the Northeast accounted for 22.3% of the dollars spent on sports logo apparel.
