Peter Novak has been named as Vice President of Sales for Mountainsmith, the Colorado-based innovator of cutting-edge packs, bags, and luggage. Greg Thomsen, president and CEO of Mountainsmith, made the announcement.

Peter will be responsible for all Mountainsmith sales in the U.S., Europe, Canada, Japan, and Asia. He will address the needs of the company’s target markets, create sales strategies that meet those needs, and work with the sales force to implement resulting programs. Customer service, warehousing, and shipping will report directly to Novak.

“We are launching a strategic initiative to increase our worldwide market share that will include strong sales and marketing programs,” stated Thomsen. “Bringing on somebody of Peter's caliber demonstrates my level of commitment to our goals.”

Novak was most recently with Royal Robbins as National Sales and Marketing Manager for their 5.11 Tactical Series. He was the driving force in bringing this new product line to market and doubled gross sales for two consecutive years. Prior to his position with 5.11 Tactical Series, Novak was the National Sales Manager for Royal Robbins Outdoor and Travel Clothing. Managing key accounts, directing the sales force, and conducting special events were all key components to his success with the two brands.

“I'm extremely optimistic that I can help build the Mountainsmith business in today’s challenging marketplace,” commented Peter. “Mountainsmith has great potential to grow market share in a variety of active lifestyle markets. A seasoned sales staff is already in place and I intend to support their efforts with competitive and targeted sales programs as we strive to set Mountainsmith apart from the competition. Our core strategy will continue to focus on strong dealer relationships and to offer an innovative, profitable product line.”