Nike, Inc. on Wednesday announced it plans to execute joint marketing programs with Foot Locker, Inc. to develop innovative retail presentations of Nike performance products at select Foot Locker, Inc. locations in the U.S., beginning with the Fall 2004 season.
As part of these programs, additional Nike and Brand Jordan statement and launch products will be available at select Foot Locker locations. Product assortments and marketing programs will be tailored to focus on targeted consumers, with particular emphasis on enhancing and expanding presentation of the Nike Basketball, Training, Team Sports and Brand Jordan product lines.
“Nike is committed to providing an exciting retail experience for a wide range of consumers,” said Gary DeStefano, President of Nike USA. “Based on Foot Locker's commitment to an elevated level of retail presentation for performance product, we look forward to continuing to build a mutually profitable business together.”