Norrona, the four-season Norwegian outdoor brand renowned for its premium, sustainably built outerwear, will open a brand store in Boulder, CO, during the first half of 2019.
Located along the walkable Pearl Street Mall, Norrona Boulder will feature the brand’s full assortment of technical outerwear, an apparel repair center, a community gathering space, and an espresso bar.
“Boulder’s passionate outdoor community and world-class natural playground make it the obvious home for Norrona’s first U.S. brand store,” says U.S. Sales Manager Adam Chamberlain. “Whether it’s to enjoy a post-run coffee, attend a community event or simply browse our collection, we hope visitors leave with a better understanding of Norrona’s commitment to quality, the environment and the communities in which it operates.”
While the Pearl Street Concept Store will be Norrona’s first U.S. retail location, the brand currently operates a network of over 20 shops globally, including flagship stores in Oslo, Norway, and Stockholm, Sweden; pro shops in Chamonix, France, and Åre, Sweden; and concept stores across Scandinavia and western Europe. Through the performance of this owned-retail network—which earned Norrona the 2018 Retailer of the Year award at Virke’s Trade Conference in Oslo—Norrona has demonstrated that branded retail helps drive regional brand awareness and sales for nearby wholesale partners.
Complete store details, including location, grand opening dates and events, will be announced in the coming months.
