Nordstrom Inc. on Monday announced the promotion of Shea Jensen to EVP GMM Women’s Apparel, supporting the women’s buying team.

Jensen has more than 25 years of experience at Nordstrom. As SVP Customer Experience, she drove large-scale change and innovation across the company, focusing on seamless, multi-channel journeys, services and experiences to serve our customers in a digital world.

Under her leadership, Nordstrom piloted and launched a market strategy in LA, resulting in increased customer engagement, significant online order pickup growth and ultimately stronger sales performance. Recently, Jensen expanded the company’s market strategy to NYC, laying the foundation for continued expansion into its top markets.

Jensen has a proven track record of developing and executing strategies by putting the customer first, which is a key element to success in merchandising.

Additionally, Nordstrom is combining men’s and women’s designer apparel for a more holistic focus on the designer markets across total apparel. To facilitate this change, Sam Lobban is expanding his role to support designer apparel for men’s and women’s.