Nordica USA has named one of its current sales reps to head up the ski product development for the USA. In his new role as Ski Product Manager, Jon Rucker will be responsible for working with Nordica Spa and the dealers in the USA to dramatically grow the new Nordica ski collection.

“Rucker’s rep experience which includes other major ski and binding manufacturers makes him uniquely qualified to fill this important new position”, said Andy Knittle, CEO of Nordica USA. ” This completes the product team headed up by Andy Hare who will continue with his Nordica boot product management responsibilities. With this strong team, we believe there is a real opportunity for the new Nordica USA to meet the expectations of it’s dealers and become a market share leader in the ski segment”, states Knittle.

Jon currently resides in Washington DC with his wife Karen and daughter Brooke. He plans to relocate to the West Lebanon, NH area. Prior to joining Nordica in 2000, Jon was the sales rep for K2 and Salomon in the Southeast

In other news, Dave Kleeschulte takes over sales rep duties in the Mid Atlantic territory of Metro New York, Long Island, New Jersey, Maryland, West Virginia, and Virginia. Dave lives in Vernon, New Jersey with his wife and four daughters. Prior to Joining Nordica, Dave was the National Sales Manager for Head Sports, and maintains a strong rep presence in the Mid Atlantic region.