Obermeyer has retained Backbone Media to handle their public relations efforts. Located in Aspen, Obermeyer will partner with local Carbondale company Backbone Media to oversee media communications and promotions of its apparel, brand and rich company history.

Director of Sales and Marketing, Barbara Owen, stated, “Bringing Backbone on board to spearhead our PR efforts will allow for a fresh perspective and creative ideas in managing our media relations. Partnering with a local company gives us an opportunity to really work as a team to best achieve Obermeyer’s goals in this category.”

“We’re thrilled to be working with Obermeyer. Their brand is an icon in the U.S. ski industry. With ongoing innovation at the product level and a remarkable corporate culture crafted by Klaus Obermeyer, we will no doubt have plenty to talk about,” said Backbone Media Partner, Penn Newhard.