Nordica USA announces the formation of a new sales team to provide sales and service coverage for the northern California territory. This move is in response to the very strong pre-season order increases for Nordica Boots and Nordica Skis.

Brian Salemme, the senior member of the Nordica sales team will join forces with Roff Carter from Marker to create a dynamic and experienced sales team for Nordica and Marker servicing the Northern California region. In addition,
Salemme and Carter will name soon, a new technical representative to round out a
group that will be able to meet all of Northern California’s dealer and promotional
needs.

“When you combine two market share leaders like Nordica and Marker,
this dynamic Tri Force rep team is poised to exceed our dealers service
expectations,” states CEO Andy Knittle.

Brain Salemme says that,” In 27 years with Nordica, I have never
experienced the tremendous dealer support we have experienced in Northern
California this season. The new partnership with Roff Carter will give our dealers the
professional experience necessary to continue our sales increases.”
Roff Carter echoes Salemme’s comments, “Nordica has experienced
enormous growth this year and I am looking forward to working with Brian, the
Nordica Team, and Nordica dealers as we take the business to an even higher
level.”