NMMA Canada hired Marie-France MacKinnon as executive director, effective May 1, overseeing the association’s strategic and advocacy efforts in Canada.
MacKinnon brings over 25 years of experience in public affairs and communications in the private and public sectors to the role.
“We are excited to welcome Marie-France to the team,” said National Marine Manufacturers Association President Frank Hugelmeyer. “She comes to NMMA Canada with over two decades of developing and executing government relations plans to drive results in public policy. Her thought leadership will be essential to lead strategic initiatives for NMMA Canada and ensure the growth of the recreational boating industry.”
MacKinnon was, most recently, the SVP of public affairs and communications for the Canadian Meat Council, where she advocated for labor challenges in the agri-food industry. She secured the first federal Agri-Food Immigration Pilot and increased the temporary foreign worker cap for members. Before that, she held public affairs, media relations and communications positions in the for- and non-profit sectors.
Photo courtesy NMMA Canada
