Nine West, a division of The Jones Group Inc. launched “Shoelaborations,” a platform that seeks talented individuals doing original work in their unique artistic areas and allows them the opportunity to collaborate on a rotating basis with Nine West. Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.
Stacy Lastrina, Chief Marketing Officer of The Jones Group, said: “Through Shoelaborations Nine West is lending over 33 years of expertise in footwear to up-and-coming designers, artists and musicians. This new platform will serve as a springboard for discovery and recognition of emerging talent, bringing a constant source of fresh product offerings to the marketplace.”
Shoelaborations is already well underway and will feature collections from Sophie Theallet for spring/summer 2011 and Giles Deacon for fall 2011.
