Nike x Jacquemus, the French fashion designer and the founder of the Jacquemus fashion label, created their first collaborative capsule collection in mid-May 2022. They continue their partnership on what it means to be a “contemporary athlete,” with the Jacquemus Spring collection, furthering their belief that “sport isn’t simply about performance, it is also an expansion of style and self.”
Said Nike, “Femininity. Being true to self. Connecting to nature. Performance. Speed. These concepts are woven throughout the latest Spring 2024 Nike x Jacquemus collection, which spans six women’s apparel pieces; a unisex tee, hoodie and sweatpant featuring laser-cut Swoosh patterns; a premium brown nubuck refresh of the J Force 1, and the pièce de resistance: Le Swoosh Bag— the first time Nike’s iconic Swoosh has been imagined into a handbag and also the first Nike x Jacquemus accessory.”
“Late in 2020, when we started to work on Le Swoosh bag, I was obsessed by the Swoosh itself, on its own. It’s a unique logo. I wanted to reinterpret it and make it minimal and all about it,” said Jacquemus. “Plus, I always love to work on unique shapes when it comes to bags and not thinking only about its utility. I wanted a statement accessory that represents Nike at its purest: the iconic Swoosh itself.
“For me, the Swoosh is the ultimate Nike logo that transcends all the generations and all the collections throughout the years and decades. With its minimalism and unique shape, it allows creatives to work around endless designs and interpretations around it,” continued Jacquemus.
For their Spring 2024 campaign, Nike x Jacquemus enlisted track and field world champion, Olympic hopeful and Nike athlete Sha’Carri Richardson.
“Fashion is so personal, and I definitely use it to express myself — it can show how you feel, your mood your creativity. From the colors you wear to the risks you take, fashion can be an outlet to show the world a little bit of who you are,” says Sha’Carri. “And that’s why I’m inspired by Simon’s collection; the pieces are edgy and elegant at the same time, and it inspires me to keep showing up as I am, while hopefully inspiring others to do the same.”
When asked about the moment he knew he wanted to work with Sha’Carri, Jacquemus said, “I was amazed by Sha’Carri’s performance in 2023 in Budapest when she became the world champion of the women’s 100m. I also loved how she kept her own style and was so fierce and unique when she was competing, regardless of the rules of dressing and uniforms. It’s so powerful to be your own self in the athletic world! I instantly wanted to collaborate with her.”
For more product information, go here.
Images courtesy Nike x Jacquemus
