Nike Inc. will become title sponsor of the US Open of Surfing. With more than 500,000 people in attendance along a 14-acre stretch of
sand on the south side of Huntington Beach Pier, the Nike US Open of
Surfing promises to showcase the best in surf, skate, BMX, music, fashion and art.
Presenting sponsors include Nike brands, Hurley, Converse and Nike 6.0
“It’s hard to match the experience of the world’s best in sports, music and art coming together on the beach in one of action sports most iconic locations,” said Sandy Bodecker, VP Nike Action Sports. “Our commitment this year is to bring the energy from Huntington Beach to even more fans across the world.”
The 2011 Nike US Open of Surfing will run from July 30 to August 7. All events are FREE and OPEN TO THE PUBLIC or can be viewed live daily at www.usopenofsurfing.com. The event is owned and produced by IMG, the global leader in sports and entertainment.
Anchored by the world’s largest professional surfing competition, the $460,000 US Open is a pivotal point on the ASP World Tour for both the men and women. The Men’s side will feature a North America ASP Men’s Prime event with valuable points on the line right before the coveted ASP Top 34 rotation.
For the women, the US Open of Surfing will witness the final event of the 2011 ASP World Title Tour and potentially crown a women’s world champion in Surf City this summer.
“Im really excited to be returning to Huntington Beach to try to defend my US Open title,” says Hawaii’s Carissa Moore. “It’s so fun to be competing in front of so many people!”
In addition to the high-stakes Mens and Womens divisions, the US Open will feature a grade four men’s and women’s Pro Junior as well as the Pacifico Nose Riding Invitational – always a crowd favorite.
The action doesnt stop at the shoreline. On the beach, Converse Coastal Carnage will once again host eye-opening tricks from the most talented and diverse crew of riders from across the globe as they skate in a state-of-the-art skate bowl. And, a stellar crew of BMX riders will push the realm of possibility at the Nike 6.0 HB BMX Pro.
The runway will be busy on Thursday, August 4 as five of the nation’s top high schools will compete for $25,000 in the Hurley Walk the Walk National Championship – the ultimate youth fashion competition. And the US Open Music Stage will host a soon-to-be-announced lineup of bands that will surely rival last year’s Weezer performance in front of 50,000-plus screaming fans.
Couple this with one-of-a-kind retail and brand experiences, more than 100 interactive exhibits, autograph signings, DJs and giveaways, and you have another summer to remember at the Nike US Open of Surfing. Be ready to dive into the madness starting July 30.
The Nike US Open of Surfing is also sponsored by G-Shock, Skullcandy, Red Bull, Pacifico, Paul Mitchell Salon Haircare, Invisalign Teen and Transworld Media.
