Nike Inc. said it will open its Jordan-only retail store, called Flight 23, in partnership with Footaction. The store is currently marked by an 18-foot tall classic Jordan shoebox serving as a construction barrier at the store's location, West 34th Street between 7th and 8th Avenues – one block from Madison Square Garden.
Nike said in a statement the store was “the first in a series of planned premium Jordan retail experiences coming to North America.”
“We’re excited to launch North America's first Jordan Brand exclusive retail experience for athletes at the top of their game who demand the absolute best in both performance and style,” said Larry Miller, president, Jordan Brand. “We will work with Footaction to bring Flight 23 to markets across North America, and can't imagine a better place to start than one of the best basketball cities in the world, New York.”