Nike filed a trademark lawsuit on Monday against the company behind Lil Nas X’s “Satan Shoes,” which contain a drop of human blood and a pentagram.
The lawsuit, which was filed against MSCHF Product Studio, claims the company allegedly engaged in trademark infringement, false designation of origin and trademark dilution.
Mschf, a retail startup, collaborated with rapper Lil Nas X for the shoe, which looks like a modified Nike Air Max 97 and includes the brand’s trademarked Swoosh. All 666 pairs of the modified Nikes, priced at $1,018, sold out shortly after they went on sale Monday.
“Nike files this lawsuit to maintain control of its brand, to protect its intellectual property, and to clear the confusion and dilution in the marketplace by setting the record straight — Nike has not and does not approve or authorize MSCHF’s customized Satan Shoes,” the suit said.
Nike is requesting that Mschf pay for the cost of the suit and lawyer fees on top of damages, as it alleged it suffered harm to its reputation that “money cannot compensate.”
Photo courtesy Lil Nas X/Satan Shoes
