Nike has signed a deal with Princeton University for the school's Department of Athletics, over the next year or so, to phase in “a collaborative sponsorship effort with Nike to outfit all Princeton varsity sports with their equipment, apparel and footwear,” according to The Daily Princetonian, the school newspaper of Princeton University.
Previously, each varsity team operated independently acquiring gear, but the story was careful to note that “every team will maintain its autonomy in terms of ordering and product selection; Nike does not have the monopoly on Princeton athletics.”
