six corporate sponsors, including Nike, Jelly Belly Sports Beans and Schwinn,
to take part in the ACIS Fitness, Challenge being conducted this spring on 200
college campuses. The multifaceted promotional activity aims to motivate the
2.7 million students at participating schools to make more than five million
visits to a gym and to burn more than 750 million calories this month and in
April.
Other sponsors include Playtex Sport, Aquafina and Tinactin skin cream.
Part of the program encourages students to sign up for ACIS Fitness Rewards, a
free incentive program rewarding physical activity. Participants are asked to
complete 24 verified workouts in a six-week span. Workout incentives include
water bottles, ID holders and T-shirts.
In addition to the Fitness Rewards program, an ACIS Fitness Challenge at 100
campuses will pit teams of men and women competing in events to test strength,
endurance flexibility and agility. Top teams from each campus will be entered
into a drawing to win a free trip to compete at the ACIS Fitness National
Championship on April 25 at the U.S. Air Force Academy in
Championship events include cycling/running, a tug-of-war and the Nike Swoosh
Challenge obstacle course. Highlights of the finals will be featured in a 30-minute
TV show on Fox College Sports.
Schwinn is providing two Panther Cruiser bicycles (MSRP $449) to 100 ACIS
Fitness schools as prizes for participating students. Additionally, a
sweepstakes across all 200 campuses will give away 10 of the bikes.
Jelly Belly will distribute sample packs of its Sport Beans at various
campuses, while Nike — the Official Athletic Gear of ACIS — sponsors the
Swoosh Challenge at the Fitness National Championship.
Playtex Sport is distributing more than 500,000 product samples to female
students at campus recreation centers, fitness classes and other activities.
Playtex will sponsor selected female fitness instructors with branded apparel,
along with conducting a Playtex Sport Fit Female of the Month program.
Aquafina is providing branded recycling bins to 50 select campuses.
Participating schools will place bins, made from recycled materials, in high
traffic locations. These schools also will be provided more than 25,000
Aquafina FlavorSplash product samples and 400-plus Aquafina T-shirts.
In addition to signage exposure via mirror clings and locker magnets in mens
locker rooms, Tinactin is conducting a Tinactin Chill Toughest Athlete of the
Week program among male students during the spring semester.
Based in
ACIS conducts intramural sports activities intertwined with a college marketing
platform on campuses across the nation. Recreational events include football,
basketball and fitness.
“In this challenging economic climate, it's a credit to
the proven success of the ACIS platform that we are able to bring in two new
sponsors to launch this new initiative,” said Ian Leopold, President of
ACIS. “The fact that Playtex Sport and Tinactin both stepped up their
participation after successful test programs last year is especially rewarding
as it shows how ACIS delivers measurable results that sponsors just can't
ignore.”
