Nike, Inc. (NKE) released a new film, “Unlimited Together,” that captures the strength of unity and the power of team for USA Basketball.
“Unlimited Together” illustrates how the individual strength of the men’s and women’s USA Basketball teams is amplified when united in pursuit of their shared goal. In the film, images of the teams are projected onto a backdrop of American cityscapes and set to an original song and performance by Chicago-born artist Chance the Rapper.
The film, which is directed by Hiro Murai, is part of the “Nike Unlimited Campaign,” which celebrates athletes around the world.
“Our Nike Unlimited Campaign celebrates both the everyday athletes and the champion athletes who push their limits daily and who are proving their unlimited potential, whether that’s on the world’s greatest stage this summer, or just in a pickup game in the park,” said Greg Hoffman, Nike chief marketing officer. “The USA Basketball teams are an amazing example of athletes who come together to pursue their goals for their team and their country.”
The films are just one component of Nike’s global campaign, with consumer activations taking place in Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai and Tokyo.
