Nike opened its first Nike Live concept in the Portland, OR, metro area, marking its 50th Nike Live location.
Nike Live stores are membership-driven boutiques built on consumer data, customized service and localization, with rotating merchandise, member perks and exclusive experiences.
Nike introduced the Nike Live concept store format in 2018, with the first location in Los Angeles.
The new Nike Live store in the Bridgeport Village is a lifestyle center in Tigard, OR.
