Nike officially unveiled a 14,000 square foot concept store at Roosevelt Field Wednesday night, its first multi-category store on East Coast. The first Nike concept store, a two-story, 20,000 square foot facility, opened in Santa Monica in August. The Roosevelt Field store opened in August as well in a soft launch.

The Nike store at Roosevelt Field, on the mall's second level, includes performance footwear and apparel across several categories, including training, basketball, soccer and running, according to the Garden City Patch. A section also features retro Air Jordans, Air Maxes, Air Force 1s and Dunks, and limited edition releases. A full service NIKEiD space offering customization is in the middle of the store.

Nike+ Run Club lets users test Nike footwear while using Nike+. IMac stations and wireless connectivity in the store enables runners to sync up their run at along with iPod charging docks and printable custom routes.

“Everything now is personal,” Ryan Schafer, marketing coach at Nike, told the Garden City Patch. “Everything is focused on customer service.”