Jack Steckel, founder of Golf Town and Hockey Life in Canada, and Hal Smith, former president of Bass Pro, have opened FIT3, a fitness, wellness and health superstore, in Washington D.C. The 20,000 square-foot store in Tyson's Corner is the first for the new concept.
“At over 20,000 sq. ft. this will be the single largest
fitness and wellness lifestyle store in North America, in fact the world
– with plans to open in all of the major markets across the U.S. over the
next 5 yrs,” said Steckel, who is also a partner in the investment banking firm, Capital Canada Limited.
FIT3 claims to offer the largest selection of healthy, lifestyle products and integrated categories all under one roof. The store will carry top name brand fitness equipment and accessories, including elliptical, treadmills, vibration equipment, stationary bikes and weights. It will also carry specialty products, clothing and footwear for yoga, boxing, MMA and running. FIT3 will feature an in-store yoga studio with free daily classes and martial arts/boxing ring. As part of its running department, FIT3 offers a 3D Gait Program that provides computerized analysis for the perfect footwear fit, as well as a simulated running track. Vitamin and nutrition supplements will also be availble.
Adds Smith, “As former president of BASS Pro Shops and a senior executive with Home Depot and Pep Boys, I am even more excited about the potential for this venture to take off across the country. We have aligned ourselves with an established fitness equipment retailer, as well as formed a strategic partnership with Try Sports, the fastest growing aerobic sports company in the country – specializing in running, biking and walking. With the growing trends on whole health and everyone's keen interest in fitness, there is no better time for this total fitness lifestyle concept to embrace North America.