Nike signed on as the Official Partner of the Berlin 2018 European Athletics Championships.
As part of its strategy, Nike recently identified the German capital as one of its 12 key cities around the world. The strong connections Nike is building with Berlin enables the company to serve the local consumer personally and at scale in going after their sports goals.
“We are delighted to be part of the Berlin 2018 European Athletics Championships,” said Bert Hoyt, VP/GM, Nike EMEA. “Nike’s mission is to bring inspiration and innovation to every athlete in the world, and this partnership will allow us to better serve athletes in sports-obsessed Berlin and beyond.”
European Athletics President Svein Arne Hansen said the partnership with Nike underscores not only the importance of the European Athletics Championships but also the broad appeal of the event.
“Berlin, the European Championships and Nike are great match for each other,” he said. “A world-class sporting event supported by the leading manufacturer of athletic footwear and apparel, in a world-class city–the eyes of Europe and beyond will be on us this August and together we will not fail to deliver.”
Berlin 2018 forms part of the first multisport European Championships this August in Berlin and Glasgow–a major new multisport event taking place every four years, supported by Europe’s free-to-air broadcasters, which aggregates the existing senior continental championships of Athletics, Aquatics, Cycling, Gymnastics, Rowing and Triathlon, along with a new Golf Team Championships–all unified under a common brand.
Glasgow and Berlin will host the first edition of the Championships from August 2 to 12, 2018.
