Nike Golf appointed golf industry veteran Marlin “Cricket” Musch to the position of College Amateur Golf Manager. In that capacity, Musch will oversee all of Nike Golfs collegiate, junior and amateur golf categories with an emphasis on bolstering Nike Golfs visibility in each segment.
“Cricket is highly regarded throughout the golf industry, and we are obviously excited to have him enhance the strength and depth of our sports marketing team,” said Nike Golfs U.S. Director of Sports Marketing, Mark Thaxton. “With his considerable experience, he will be instrumental in elevating Nike Golfs college, junior and amateur involvement to a new level, which is a critical component to the continued success of our business.”
Musch will manage Nike Golfs six elite collegiate teams: Stanford; University of Texas; University of Arizona; University of Southern California; University of Georgia; and Wake Forest University; as well as the numerous other universities with which Nike Golf is associated. He also will be responsible for identifying collegiate talent and increasing Nike Golfs visibility in the junior golf market. As a step to accelerate Nike Golfs growth in the junior golf segment, Musch will be responsible for hiring additional staff to support his initiatives.
Musch has 25 years of experience in strategic planning for amateur, college and tour golf program development as it relates to marketing and branding. Most recently in the industry, Musch served as the Vice President of Business Development at Gaylord Sports Management, where he directed the college athletics management division. He also was the Player Manager, responsible for all aspects of player representation.
>From 1992 2003, Musch held various positions at PING Golf. For five years, Musch was the Director of the Tournament Player Division, where he was charged with managing the companys worldwide tour program, strategic planning and program development for all tours worldwide. Prior to that, Musch was the College and Senior Tour representative responsible for implementation and development of the companys college and amateur program.
Musch also acquired coaching experience while serving as the Head Golf Coach at the University of Texas at El Paso for nine years. In 1988, Musch earned the honor of NCAA Division 1 National Coach of the Year. Musch is a graduate of New Mexico State University, where he was a NCAA All-America Honorable Mention golfer. He will reside in Phoenix, Arizona.